Financial loans made easy

The loan market in Mexico has grown through the last decade, inflation, unemployment and financial crisis have made Mexican families struggle in the pursuit of stability and growth. 

Easy was created to help people solve their financial problems through small loans with affordable interest rates. But most importantly, through accessible and time saving processes. 

Inspired by the simplification of its processes, our design team created a lean and versatile brand for Easy, a brand that reflects its essence and transparency through its loan services.

Through a collaborative process with Easy’s team, our digital team was able to develop an intuitive and lean website that offers Easy’s clients all the information they need to improve their lives through small loans. 

The brand’s identity was carefully implemented on every brand collateral and touchpoints at the main office.