Real Estate reinvented 

The real estate industry has grown in the past two decades across all the Mexican territory. Owners require more exclusive and specialized services to manage high-end properties. 

Equity was born in an opportunity to offer a new concept of real estate services specialized for property owners. The firm’s executive team reached us to create from zero a complete brand identity. 

The creative and design team developed Equity, a brand concept that reflects the financial value built through real estate. Through a lean and minimalist approach, our team designed the brand’s identity and isotype, a brand that adds value to each one of their customers.

Our strategic team defined an endorsed structure for the company’s brand architecture, allowing our creative and design team to create two new identities for each business unit. 

Through an intuitive and exclusive digital experience, our digital team launched the brand’s website and digital strategy on social media. 

Equity offers a unique and exclusive real estate experience, by developing custom made strategies to promote their clientes properties in a fast changing and noisy real estate market.