Fintech made for humans

Fuentebuena is a fintech company that aims to improve people’s life through a good source of extra income. Made for those who dare to dream and grow, Fuentebuena builds technological and financial solutions that make a perfect fit for its clients needs. 

With over 15 years of experience in the financial industry, Fuentebuena’s executives needed to create a new identity that reflects the values and vision of the business in the coming years, while integrating two organizational cultures -Aprecia and Nébula - into one. 

The olive tree has traveled across old mediterranean civilizations into the modern communities, a symbol of longevity, renovation and abundance in most cultures. A tree that is considered a source - fuente - of good will and fruits, the olive tree inspires a newborn organization to become a good source of resources for those who need to achieve their most wanted personal and professional goals.

Located in the Salamanca province of Spain, Fuentebuena is home to the largest and oldest olive tree around the world, a source of inspiration for this brand’s concept and identity.

In our effort to design a trustworthy brand, we built a design system that seeks to show the versatility of the company and its products. 

Fuentebuena’s purpose goes beyond becoming a big fintech in the LATAM marketplace, but to create more human financial solutions that truly help its clients grow while achieving their most important goals in life.