Takin care of children’s care and entertainment

Parents and family members embrace with happiness the arrival of any child. From essentials to advanced toys, adults are always in the pursuit of the best products for the small ones in their families. 

Founded in 2012, Mili is a family retail store based in San Jose, Costa Rica. Through its history the brand has carefully made a special selection of products for the care and entertainment of kids across all the country.

Mili’s family reached out to develop the brand's digital strategy and content, through a collaborative process, our team was able to create an harmonic and beautiful visual ecosystem that included a set of illustrations that are a distinctive asset for the brand’s positioning. 

From products to basic recommendations that aimed to deliver valuable information for new and experienced parents, our team implemented an integrated content strategy across the main social media platforms.