acordia
Developing a new skincare brand identity for a set of products carefully formulated to bring the most precious ingredients from around the world into a symphony of skincare solutions, acordia refines everyone's skincare routine.
Client
acordia
Industry
Skincare
Service
Naming
Brand Identity
Web Design
Duration
12 Weeks
Overview
Inspired by the scientific method, human creativity, and natural sciences, acordia's experts have carefully and harmoniously combined a selection of ingredients that work together as rhythms and chords do in great symphonies. The goal was to build a brand identity that reflects the company’s purpose and achievements through well-crafted and brilliantly formulated skincare products—a skincare brand for everyone.
Challenge
Our main challenge was to create an inspiring and trustworthy brand for everyone—a true testament to the company’s vision for a new skincare line. Over time, skincare brands have positioned themselves as sophisticated and high-end, often feeling out of reach for people’s daily routines. However, today’s consumers demand more accessible skincare products and brands that connect with their lifestyles.
Solution
Harmony, emotions, and the freedom of music. From the beginning, we recognized the deep research process carried out by experts to unlock the full potential of rare and mysterious key ingredients from around the world. Most importantly, we saw how they carefully crafted formulations that truly work on people’s skin. This journey led us to create acordia—a new skincare brand designed to graciously enhance everybody’s skin.
Outcome
Fresh, contemporary, and designed for anyone looking to elevate their skincare routine. acordia’s brand identity was brought to life through a cohesive visual ecosystem that elevates its product line while providing an intuitive and accessible online shopping experience, available across all of Mexico.
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