Castleforbes College
Redefining the brand identity, positioning, and web experience for an international English school in Ireland with the goal of captivating students from across Europe and Asia, inviting them to explore and discover what makes Castleforbes College so special.
Client
Castleforbes College
Industry
Education
Service
Brand Identity
Web Design
Duration
10 Weeks
Overview
A friendly, student-oriented English school in the heart of Dublin—a magical city that brings together diverse cultures and experiences while preserving a rich history that sets the stage for unforgettable moments. Our goal was to design a new brand identity alongside the school's positioning campaign, making it as memorable as it is inspiring. A refreshed brand that thrives not only on social media and offline advertising but also through an immersive website experience that connects students to the school’s unique community.
Challenge
The competitive landscape—that was the challenge. Dublin’s English school market is highly saturated, with numerous institutions attracting thousands of students each year. Creating something fresh and contemporary wasn’t enough; we needed to establish emotional connections with young students from different backgrounds while highlighting the school’s key differentiator: a warm, welcoming community of students, teachers, and staff—a place that truly feels like home.
Solution
Vibrant and rooted in history. Inspired by Dublin’s legacy as a city of castles, we crafted a dynamic and engaging brand identity for Castleforbes College. While developing a visually compelling ecosystem was essential to the school’s refreshed look, we recognized the need for a distinct communication style to strengthen its positioning. Through a set of key messages, we established a new tone and voice for the brand, making it approachable, engaging, and relevant.
Outcome
Contemporary, refreshed, and timeless—the new identity for Castleforbes College stands out in Dublin’s competitive English school market. The seamless integration of the brand’s identity across the website, social media, and physical campus creates a cohesive experience for students, teachers, and staff, reinforcing Castleforbes College as a welcoming place to learn and grow.
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