InnCom
Reimagining the identity of a custom-made rubber products and spare parts company with over 10 years of experience, committed to delivering excellence in every solution. InnCom is all about precision and durability in every product it delivers.
Client
InnCom
Industry
Manufacture
Service
Brand Identity
Event Design
Duration
8 Weeks
Overview
Through high-quality processes and certifications, InnCom is dedicated to reliability, ensuring a robust and responsive supply chain of rubber products for its customers. Our goal was to conceptualize a brand identity that was both fresh and bold. This new identity strengthens the company’s vision of gaining international recognition in the U.S. across industries such as food, automotive, chemical, home appliances, and oil & gas, among others.
Challenge
We faced two key challenges: an emotionally rooted original identity among some board members and an impending release date at a nearshoring event—an ideal opportunity for unveiling InnCom’s new visual identity. The challenge was to create a brand that not only reflected InnCom’s experience and reliability but also presented a visually striking identity that was as tough as it was exciting.
Solution
Going full red. A bold color for a bold brand. Building upon the brand’s signature red, we refined InnCom’s color palette by emphasizing its vibrancy. We also reimagined the logo with a new, memorable isotype that aligns conceptually with the company’s vision while energizing the identity with a fresh, distinctive typeface. Together, these elements created a cohesive and powerful brand identity that stands out in today’s competitive market.
Outcome
Bold and meaningful, InnCom’s new identity makes a statement in a commodity sector—rubber products and spare parts—proving that quality and great design can exist in every industry. A successful launch and a flawlessly executed identity across the brand’s touchpoints position InnCom for growth in the global market.
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