Pilotea
Creating an iconic brand for a new fintech platform dedicated to fostering platform drivers’ personal and financial independence. Pilotea stands out for its simplicity and accessibility, offering a carefully designed financial product that helps drivers achieve long-term growth.
Client
Pilotea
Industry
Fintech
Service
Naming
Brand Identity
Duration
4 Weeks
Overview
A fintech solution that empowers Didi and Uber drivers to take control of their financial future. Pilotea provides a path to vehicle ownership, enabling drivers to reach their financial and personal goals. In an industry where most platform drivers rent cars from intermediaries due to strict financial requirements and complex loan processes, Pilotea offers them the opportunity to move forward—putting them in the driver’s seat of their future.
Challenge
Launching Fuentebuena’s first product in record time. While creating a standout brand is always a challenge, ensuring a strong connection between Pilotea and Fuentebuena—the fintech company behind it—added an extra layer of complexity. We needed to develop a fresh and inspiring brand that would motivate platform drivers to take control of their financial future while strategically aligning with Fuentebuena’s identity.
Solution
Turning a job into a career. We sought to elevate platform drivers' careers, recognizing them as skilled professionals who safely navigate the city. The idea? Drivers aren’t just drivers—they are pilots. The name Pilotea seamlessly blends the word "pilot" into a call to action, inviting drivers to take the wheel and steer their own financial growth.
Outcome
Redefining a profession that deserves recognition. Pilotea’s brand identity shines with a memorable and distinctive visual system, designed to resonate with platform drivers. Every customer touchpoint reflects the brand’s essence—an accessible, streamlined loan process that offers drivers a clear and empowering path to vehicle ownership.
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