Drive your future

A fintech platform that aims to change car leasing for third-party mobility apps in Mexico. Pilotea offers people the opportunity to become a professional Uber or Didi driver by leasing a car they can own in the near future.

For Fuentebuena’s first financial product, our team had the opportunity to create a concept, name and brand identity that reflects this fintech platforms core values and goals, a platform that offers mobility drivers a car under fair fees with great benefits.

Inspired by professional pilots, our creative team developed Pilotea. A brand that aims to enhance and dignify app’s drivers through extraordinary benefits to boost their personal and financial growth.

Through a carefully implemented brand identity, our design team was able to create a unique and powerful design for each of Pilotea’s touchpoints. With only one main protagonist, new Pilots that want to take control of their future while they seek for a better and more sustainable financial growth.