Gastronomic Insurrection

In a time of traditionality in Mexican cuisine, some rebellion is necessary to awaken the palates and souls of people through authentic and tasty dishes that challenge diner’s minds and senses. 

Rebelión was created as a contemporary Mexican restaurant that built vibran gastronomic experiences. Alongside the restaurant’s owners we were able to develop a visual identity that reflects the essence and soul of its culinary proposal. 
 

With a rebellious personality, we created Gastronomic Insurrection as the restaurant’s motto, a daring wording that invites people to have a unique culinary experience in every dish and drink it was served.

Through a well and carefully developed visual ecosystem based in the figure sometimes contradictory of a Mexican rebel. This is how a campaign concept was born, embracing a rebellious spirit in every message, composition, illustration and advertisement. 

“Those who belong to the status quo, call them bandits, those who admire them become their followers and call them heroes.”