Challenge Uncertainty

SquareDuck is a digital transformation consultancy firm with the ambitious purpose to take the industrial sector into a modern era through digital platforms. 

The recent pandemic pushed industries and companies worldwide to evolve their operational process through digital technology that allowed a continuity in their daily operations and that catalyzed an exponential growth with the demands of the market.

SquareDuck offers companies the digital tools, models and process to become more agile in a fast changing ecosystem.  

We had the goal to provide SquareDuck’s team with a versatile and dynamic visual identity, that projected its own personality and perspective. 

Our design team developed a unique and playful identity inspired by the most elemental digital component - a pixel -, as well as the friendly and outgoing characteristics of a duck.

To pour personality into the brand’s identity, we designed a set of expressive square ducks that became the main character of the brand’s communication platform across every touchpoint.